The Science of Shopping Free Essays

Caution! An anxietytriggers in your brain signaling the entry of new arrivals in the mall, an outcry for shoppers all around to come to the mall and buy the latest stuff designer/manufacturers have to offer claiming it is only a limited stock variety. The customer scout out the shop which is the most crowded considering it has the best to offer, he/she move in start sweeping by the items, trying to find what reflects your style and communicates your attitude towards the observers. The customers perceive what your fellow shoppers are purchasing or showing interest in and compare their selection with your choice and taste. We will write a custom essay sample on The Science of Shopping or any similar topic only for you Order Now Thesis statement: The purchasing behavior in the united states in America and the kingdom of Saudi Arabia. The different ways of how they purchase and make their decisions while buying things. What modes they use? Body: The most common trend in the United States is that most of the people go out and window shop. They waste their time doing nothing, just hang out with friends and family and go through most of the shops and end up buying in small quantities. Most of the American society believes in online shopping. Then why do the women in Saudi Arabia have to stay in some constraints while going out for shopping? Thus in the Saudi Arabia the buying behavior of the female gender is totally different when it comes to clothes. They have to stay within the constraints they are living in. According to Norton â€Å"the mall is a favorite subject for the laments of cultural conservatives and others critical of the culture of consumption. † (Norton, 105) However in America there are no such limits. People can buy whatever they want. They have no constraints. Therefore this is the main difference in the buying behavior of both the countries. One can see people of different buying behavior, different race, and different cultures in the shopping malls. Do the people in Saudi Arabia believe in window shopping? Or do they prefer window shopping? For the people of Saudi Arabia window shopping is wastage of time. KSA shopping style is more related to direct item shopping, the customer shops what the customer want and leave, spend time skipping shops, but as soon as the customer get what he wants he leave. Thus in America the uying behavior is rational. The main focus of the American buyer is the features and benefits of the product. Therefore the retailer has to keep in mind different things. As the mall is a public place and people from different parts of the world come there, so it becomes offensive for the public, if the retailer or any customer brings up or says anything which offends any race or culture. According to Norton â€Å"Controversial displays, by stores or customers or the plethora of organizations and agencies that present themselves in the open spaces of the mall, are not permitted. (Norton, 105) Thus they should be careful while putting anything on display keeping in mind that the mall is a public place and there are some limits and boundaries they should keep in mind. Conclusion: The purchasing of behavior totally depends on our culture and belief system. The sellers and retailers display things according to the want and culture of different people. They study their behavior and make alternations accordingly. It is the consumer who tells the seller or retailer how to attract them. The make and provide products for every gender and age of the society. KSA shopping has displays of the most expensive and fancy stuff hanging as a customer grabber. They even put up gold plated items in display to grab the customer by need or greed. USA shopping has displays with new arrivals as well as old running stock, their display of attention gathering is purely based on shoppers intention, whether they want to buy it or not,. The retailer can’t force a customer to shop at your place. This shopping trend shows well known respectable brands have the most sales because of trust. How to cite The Science of Shopping, Papers

The Ethical Debate of Assisted Suicide free essay sample

The Ethical Debate of Assisted Suicide Hippocrates the father of modern medicine stated â€Å"I will give no deadly medicine to any one if asked, nor suggest any such counsel†: clearly he opposed the practice of euthanasia, known later in modern society as â€Å"assisted suicide. † The debate regarding Euthanasia or assisted suicide has been a subject that has been examined, discussed and ethically dissected for thousands of years. Early Roman and Greek cultures regarded euthanasia as an acceptable practice, both societies sharing the opinion that â€Å"there is no need to preserve the life of someone who has no interest in living. † Centuries later, as a result of shifting morals and values, assisted suicide has become an issue of the ethics of quality vs. the sanctity of life as well as one that conflicts with religion and politics (Keelan, 2006). When religion and politics are removed from the debate of assisted suicide, what remains is the desire of a terminally ill individual to choose to end their pain and suffering, to die of their own choosing with dignity and peace, to obtain a â€Å"good death. We will write a custom essay sample on The Ethical Debate of Assisted Suicide or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page † The debate for or against assisted suicide finds its origins based in religious, political and social beliefs and viewpoints. Those who support the practice feel that the terminally ill have every right to choose to end their lives in order to avoid pain and suffering. Additionally they feel that current medical treatments for the terminally ill leave them with no alternative but to endure undo pain and suffering, prolonging a life that will end, regardless of medical practice and jurisprudence. Assisted suicide provides quality of life because it affords one the opportunity to plan and prepare for their eventual death, taking into account their needs as well as the emotional needs of those they love. To plan one’s death is to take control of one’s life to the very end, something advocates of assisted suicide claim allows for dignity and closure. Advocates for assisted suicide will argue the choice to terminate the life of an individual who is dying is an individual choice and should remain so, separate from any religious or political interference or influence: it should not be governed or mandated by laws. Furthermore, they argue that even in the best medical settings, keeping a terminally ill patient alive is only palliative, that is medicine can only reduce pain but not eliminate it all together, that suffering can and will continue. For those who are opposed to assisted suicide, often a religious or spiritual approach is the primary factor in deciding that such a practice violates both Gods and Mans laws with regards to the valuing of human life. Additionally they argue that only God has the right to take a human life and by choosing assisted suicide the patient and loved ones will not be spared any pain or suffering (Lynn, Harrold, 2006). There is the belief or hope that advances in medical science have produced drugs and medical therapies that allow for a good quality of life for the terminally ill, affording them comfort and more time with loved ones before the end comes. Perhaps society’s opposition is actually rooted more in the emotional: under the best circumstances when a family member, friend or loved one is dying, the inevitability of their loss and the grieving that goes on long after a life has ended is difficult to process and prepare. It is human nature to begin the grieving process after someone has died, not typically while a dying person is still alive. Ironically we want to shield or spare a terminally ill loved one the anguish of seeing our own grief while denying them the opportunity to shield or spare themselves from any or all anguish that can be resolved with assisted suicide. It is important to note and clarify there are several definitions amongst medical, legal, political and religious communities regarding what is considered assisted suicide. The difference and understanding of assisted suicide is paramount in understanding and ultimately taking a stance or view on the subject. Particularly in the case of physician assisted suicide. In our culture and societies, medicine and those who practice it are regarded as life savers, not life takers. It is the opinion of many that our medical communities have a responsibility to preserve life, not to participate in the voluntary ending of one. Many incorrectly assume that assisted suicide is always administered by or includes the involvement of physicians but this is not the case. A basic definition of assisted suicide states: â€Å"it is the act of intentionally killing oneself with the assistance of another who deliberately provides the knowledge, means, or both. In physician-assisted suicide, a physician provides the assistance† (Gupta, 2006). It is noted this definition actually provides two distinct, separate descriptions of â€Å"assisted suicide†; the intentional act of killing one’s self and physician assisted suicide. Gupta goes on to claim 60% of physicians agreed that physician-assisted suicide should be legal in some cases. It appears in medical circles, the issue of assisted suicide is considered both humane and appropriate for those with no hope of recovery. In the case of a person who is terminally ill, the denial of choosing assisted suicide often results in their committing suicide by their own hand in order to end their pain, once and for all. To deny one the right to end their own life is to force one to live against their own free will. In his journal End of Life Decisions and the Maximization of Length of Life Edward Stringham states â€Å"Along with the actual physical pain and suffering comes mental suffering: the constant worry and concern about the well-being of their family members who are often spending time taking care of the dying loved one and in some cases, paying the bill for the artificial extension of life. The last month of life of a terminally ill patient can consume 40% of the total spent on healthcare during the lifetime of an individual. If the patient has already told family members that he wishes to die and discontinue burdening himself and his family members, assisted suicide should be permissible—especially if the whole family and friend network is in agreement. † Too often the mental death and the physical death all people experience sooner or later are not reconciled with one another and in the case of a loved one; the physical needs are often taken into account before the mental needs. We can see the physical pain and suffering but cannot see or know what is taking place inside the psyche of a dying person. From a social standpoint the issue of assisted suicide crosses ethical and religious boundaries making it difficult for many people to understand or consider. Because ethics are often based upon personal morals people tend to have a â€Å"bandwagon appeal† attitude about assisted suicide; it is either right or it is wrong. Many cannot reconcile assisted suicide to being anything more than what their personal beliefs tell them it is: murder. They hold true to their Christian beliefs that all life is sacred and the taking of a life, even to release or relieve someone of their pain and suffering is unthinkable, a sin in the eyes of God. For them, the right to life will always override the right to die by one’s own choosing. It is believed that seeing someone die a natural death is a part of the process of life, that is they consider it holy, justifiable and is in keeping with the natural order of things, i. e. God’s plan. Changes in morality and ethics within our culture however have begun to consider assisted suicide as not only a personal choice but an option when medicine can no longer stop the pain or prolong life in a comfortable, dignified manner. Media attention has brought â€Å"right to die† discussions into the living rooms of millions of Americans, making it a subject that is being discussed more than ever. Assisted suicide is a subject that makes most humans uncomfortable for it makes us examine the subject of our own mortality. When considering assisted suicide, with or without the presence of a physician, it is a question at some point most will ask themselves: â€Å"If I am dying and there is no hope for recovery, would I choose to end my life in order to end my pain and suffering? † We are forced to examine our own morals, ethics and spiritual beliefs, a tall order for a healthy human being. For the terminally ill, the time for such personal examination can be well behind them, the focus being on release. In the case of a family member having to decide for a dying loved one, the biggest dilemma or question they face is â€Å"Am I doing the right thing? As morals change, so do the terms and conditions of assisted suicide. While many still think of assisted suicide as murder, others have changed their viewpoints by claiming it should be allowed if a person has less than six months to live or they are in a permanent vegetative state. Perhaps a change in thinking such as this is an attempt to appeal to the moral majority as well as those who support the practice of assisted suicide. Or perhaps many individuals are beginning to apply the possibility of opting for it, as we are all going to die one day. Fear of pain, medical expenses, prolonging the pain and suffering of self and family has created a new way of looking at assisted suicide: we all hope for a good death and by eliminating fear, pain and suffering, maybe that too can be considered God’s plan for us. Recent high-profile cases of assisted suicide, such as the case of Terri Schiavo, a victim of an abnormal cardiac condition which rendered her brain dead at the age of 26, raised the question (and awareness) as to whether or not assisted suicide is morally and ethically wrong. Schiavo’s husband Michael wanted to end his wife’s life by choosing passive assisted suicide. Her parents were opposed to his decision as they felt that if their daughter could make the choice, she would choose to stay alive. Her husband argued Terri would not want to be kept alive, but neither side could produce substantiated proof or documents that supported these wishes, only conversations she had with family members and friends (Shepard, 2009). Shiavo’s parents attempted to dispute medical tests and diagnosis by claiming that while Terri could not speak she could move her eyes and make facial gestures that suggested recognition and emotional connection (Snead, 2006). Despite a medical diagnosis of permanent vegetative state, Robert and Mary Schindler, Schiavo’s parents, held out hope that their daughter would one day recover. The Schiavo case sparked national debate: many felt that since Terri was alive she was a living human being; to euthanize Terri Schiavo would be committing murder. Others felt that because she would remain in a vegetative state, she was no longer â€Å"alive† and therefore her husband had every right, morally, ethically and legally, to choose to end his wife’s life. As a result, for the first time in U. S. history, a sitting president, George W. Bush, acting from a conservative religious position, signed legislation to keep Terri Schiavo alive. Ironically, as the governor of Texas, Bush signed into effect the Texas Advance Directives Act, also known as the Texas Futile Care Law which grants hospitals the right to cut off life sustaining treatment within 10 days of a doctor giving written notice that such treatment is no longer appropriate or successful. Bush opposed allowing Terri Schiavo to die naturally by having her feeding tube removed, an act that is in fact allowable under the Texas Futile Care Law. Futile-care† laws effectively disregard a patient’s directive or family member’s decision, and instead, place control of end-of-life matters in the hands of physicians and hospital ethics committees (Marietta, 2007). Eventually all appeals to keep Schiavo alive failed and on March 31, 2005, thirteen days after her feeding tube was removed, she passed away. Her feeding tube had been removed and replaced two times previous to her death, amid the ensuring political and religious debates and arguments surrounding assisted suicide (Quill 2005). But was it murder? The conservative religious contingent steadfastly considers assisted suicide to be murder. However, when considering the toll a protracted, non-curable illness takes on the patient and their family, assisted suicide should be looked at as a viable option for those who are terminally ill or in a permanent vegetative state. It begs the question as to why citizens can legally sign a â€Å"Do Not Resuscitate† or â€Å"DNR† order which can lead to an early death but cannot legally choose to die via assisted living. Those supporters of the â€Å"Right to Life† will claim that a DNR order allows for a natural death while assisted suicide ends a life prematurely. It is important to note the clarification between euthanasia and assisted suicide: euthanasia generally refers to mercy killing, i. e. the voluntary ending of the life of someone who is perceived as being terminally or â€Å"hopelessly† ill. Assisted suicide on the other hand â€Å"occurs when persons deemed as having terminal illness or a disability are aided in a deliberate act of ending their lives by physicians, loved ones or other care givers or acquaintances. The difference between euthanasia and assisted suicide occurs because the latter constitutes a joint action between the person wishing to die and another complying with those wishes† (MLPD, 2011). Any terminally ill patient should be afforded the right to choose assisted suicide as a means to end their pain and suffering, be it through passive or active euthanasia. Ultimately the decision to terminate life must be based upon the quality of life of an individual. In doing so, they obtain their â€Å"good death†; they die when they want to, on their own terms, in their own time, all things that many human beings, if given the chance, would aspire to do. Politics and religion aside, just as all human beings should be afforded the right to make decisions that govern and affect their lives, they should be able to make decisions that govern how their lives will end. For those who want to spare their families the burden of having to make the choice of terminating life in the event they experience a cardiac arrest or stop breathing, signing a DNR order is appropriate. In the case of an individual who is terminally ill, they should have the right to end their suffering, to spare themselves (and their families) the emotional and financial burden that will surely occur when trying to prolong a life that modern medical science cannot save. Looking at the issue of assisted suicide from this perspective, one wonders if Hippocrates, the father of modern medicine and early opposition to euthanasia, would change his opinion about ending ones’ life early to end undue pain and suffering. Assisted suicide is not murder; it is a release from the tragic agony of an individual whose soul is trapped in a physical body that can no longer sustain and support their life. To deny a dying person their right to choose assisted suicide is to be morally and ethically questionable; to insist on prolonging human suffering and pain it morally and ethically unthinkable. Religion and politics must give way to allow a person the right to choose assisted suicide. In doing so, individuals can obtain a good death, spending their final days, hours and minutes in peace, knowing that they soon will end their suffering in this life and begin a new journey into the next one.

Everyday Use By Alice Walker Essays (813 words) - Everyday Use

Everyday Use By Alice Walker The place where you hang your hat, where the heart is, is a link to the past, and through its door one walks into the future: home can be many things t one person. To many Georgians, home is the place where they come from, the place where the famiy line can be traced from memories and keepasakes. In "Everyday Use", Alice Walker explores the importance of home to a family of three women in Georgia. This story is told from the eyes of Mama, Dee and Maggie's mother. Walker uses Mama to characterize her daughters and herself in an unbiased light that only a mother could love or know. Mam is a "large, big boned woman wit rough, man working hands", "who can kill and clean a hog as mersilessly as a man"(1). Mama, a round cahracter, lives a life that contradicts Dee's ideas. Mama contributes it mostly to her and Maggie's lack of academis intelligence. She usually allows Dee to receive what she wants because of this difference. By the end of this short story, Mama puts her foot down. Mama describes Maggied, a dynamic character, with a tone of pity. "She knows she is not bright. Like good looks and money, quickness passed her buy"(3). Maaggies is accustomed to being pushed aside. Maggie is characterized in this story by her actions rather than her words. Her sullen attitude is seen in her mother's descripion of her simply walking. "Have you ever seen a lame animal, perhaps a dog, run over soem careless person, sidle up to someone who is ingorant enough to be kind to them?"(2). Dee seems to be the cause of her angst. Near the conclusion, Maggie's sullen attitude is ahnged when her mother refuses to allow her to be pushed aside by Dee. "Maggie smiled. . . But a real smile not scared"(7). Dee felt she was different from the rest of her family. She was the olly one to attend college. She favors what was popularized by the world outside of her home. "Dee wanted nice things. . . at sixteen she had a style of her own"(2). Her mother "offered her a qulit when she went away for college. She told me they were old fashioned, out of style"(6). She is a static character. She returns home unahnged, not willing to understand another point of view, but wanting her family to change and bend to her ideas even after the short story concludes. Symbolism, the association of a meaning or theme to an item, is used in this novel to give ther reader a greater understanding of each characters inner thoughts. Walker linked these characters with tow main contextual symbols: the house and the two quilts. As the house burns, each character's position around the house directly related to how they feel about their family background. Maggie felt that the house was a part of her For Maggie, the house held memories of her and her family. As her dress fell off "her in little black papery flakes" in the fire, parts of her were lost with the house(2). Dee, on the other hand, was far from the ho;use, steadily concentrating on the burning house until it was completely destroyed. Dee did not desire to be associated with her family, like she did not want to be associated with the house. Both were slow to change and confirm to the actions of the world outside of her family's own tight circle. The quilts had a similar meaning but meant something different for Maggie and Dee. For Maggie, the quilt was a link to her grandmother and her family's past. Dee saw the quilt only as art that was temporily valuable. Like the house, the quilt represented a family's heritage. Dee's visit set the stage for many ironic statements. Irony or contradictions between ideas and reality, can be seen in what Dee would like her family to be and what really is. Waiting for Dee's arrival, her mother co;ntemplates that difference: "In real life,I am a large, big boned woman, with man working hands. . . But of course all this does not show on television. I am the way my daughter wants me to be, a hundred pounds lighter, my skin like and uncooked barely pancake. My hair glistens in the hot, bright lights"(2). Iron is also seen when Dee announces her death and new lifestyle, but still ate chitterlings an other foods her mother cooked. In her new life these foods are forbidden

Carbonyl Definition in Chemistry

Carbonyl Definition in Chemistry Organic chemistry contains names for many different molecules and groups of molecules that participate in chemical reactions. These groups of molecules are called functional groups. The carbonyl group is an important group that contains the element carbon. Carbonyl Definition The term carbonyl refers to the carbonyl functional group which is a divalent group consisting of a carbon atom with a double-bond to oxygen, CO. Carbonyl also may refer to a compound formed by a metal with carbon monoxide  (CO).  Bivalent radical CO is found in ketones, acids, and aldehydes. Many of the molecules involved in the senses of smell and taste involve aromatic compounds with carbonyl groups. The CO entity is the carbonyl group, while a molecule that contains the group is called a carbonyl compound. Also Known As: carbonyl group, carbonyl functional group Carbonyl Example The metal compound nickel carbonate, Ni(CO)4, contains the CO carbonyl group. Source Wade, Jr., L.G. (2002). Organic Chemistry (5th ed.). Prentice Hall. ISBN 0-13-033832-X

Boeing Aircraft Company Case Study Example | Topics and Well Written Essays - 1000 words

Boeing Aircraft Company - Case Study Example This American aircraft company is also respected for reportedly holding the most diverse, inventive and skilled workforce in the world (Boeing, 2013). The specific areas of competition that Boeing currently witnesses can be identified on the grounds of managerial economics, unique and valued added business strategy applications and managing the various external forces efficiently. In this regard, influence of changing customer behavior and competitive barriers raised by its chief contemporaries (including Airbus SAS) shall be noteworthy (Taylor & Tillmanns, 2002). Competitive Strategies applied by Boeing and Airbus Boeing has been successful in capturing a large proportion of the current aircraft market and subsequently, acquiring a significant position in the service industry. In the current scenario, Boeing exercises around 54% share of the aircraft market while its total commercial department amounted to $30.1 billion as on the year 2001. Notably, the invention of 747 Jumbo Jet in 1966 by Boeing brought about a revolution in the world of air travel. Correspondingly, Boeing had approached the aircraft market through a unique innovation of the large sized point to point aircrafts. Recently, it has developed a Wi-Fi inside the plane which will create an ease for the passengers in accessing internet during their journey in air (Taylor & Tillmanns, 2002). As apparent from the discussion, one of the approaches considered with principal significance by Boeing when entering the aircraft marketplace is continuous innovation. A chief competitor of Boeing, as was mentioned above, is Airbus SAS. Airbus was founded in the year 1970 as a result of association in the European aerospace industry. Later it was amalgamated into a single company by the year 2001. As on 2001, it captured 46% share of the global aircraft market being second to Boeing. Historically, the company was established by the European countries with an intention to compete with the larger American aircraf t companies and earn a good subsidiary form the European governments. It has a wide range of product line such as the Twin Aisle A340 and the Single Aisle A320. It is in this regard that working in a common market and above all, because Airbus was designed with an intention to compete with the American airline industry players, it tends to be a major rival to Boeing (Taylor & Tillmanns, 2002). Similarity and Differences between Boeing and Airbus Boeing and Airbuses, being the major competitors to each other, possess certain similarities as well as differences in various strategic aspects. On the basis of the notions related to managerial economics, both the companies can be observed to operate with a similar approach of customer service oriented management. Both the companies have therefore been designing the aircrafts keeping in mind the comfort of the customers and their growing needs of convenience as well as security. The aim of both the aircrafts has thus been centered to earn profits along with sustainability by rendering quality services in addressing almost every minute requirement of their targeted customers. Both of these are involved in the creation of additional benefits to the customers by developing newer and innovative aircrafts on a

African emerging markets as a potential destination of efficiency Essay

African emerging markets as a potential destination of efficiency seeking investment - Essay Example However, the Asian continent serves as Africa’s greatest threat in terms of foreign investment as the continent has intense aspects by European countries and other grown economies. For this reason, the Asian continent experiences rapid growth in terms of infrastructure and the economy unlike in Africa. On the other hand, investments in African countries by foreigners attributes to maintained peace while the countries that do not have peace experience minimal international investment. Therefore, this essay will indulge on why Africa has steadily been an emerging market as a potential investment destination by foreign investors. In the global population index, Africa boasts of having at least one billion inhabitants spread across the continent. Essentially, this figure comprises of all fractions of the population that include age, gender, among many other factors. However, the literacy levels are average with the percentage standing at sixty two. This means that the elite population is slightly above the half percentage meaning that it is not enough to sustain employment and investment. By 2008, the collective gross development profit for the continent combined was at least two million trillion dollars making it high, but with minimal income. In addition, the overall expenditure levels for the continent were eight hundred and sixty billion US dollars as at 2008. Despite these visible trends, analysts predict that Africa would increase profits and gross spending income by 2020. However, the achievement of these desired results squarely laid with the investments levels if made at a steady rate. For instance, the population of Africa will be at one point four billion people by 2020. Further, analysts predict that the gross development profit will also increase to at least two point six trillion US dollars by the same time. In excess, the levels for consumer spending will also go up to almost one point four trillion dollars.

Principles and Contemporary of Mental Health Essay

Principles and Contemporary of Mental Health - Essay Example In this area, nurses receive specialized training in psychological therapies that builds on therapeutic alliance in dealing with challenging behavior which leads to administration of psychiatric medicine. In summary, mental health is a psychological state of well being in which one has an achievement of a satisfying amalgamation of one’s instinctual motivations tolerable to both oneself and one’s social locale; an apposite balance of leisure pursuits, love and work (Wilkin, 2003, p. 139). The Patient: Barker’s model In one of his theories, Barker wrote that a mental patient care should encompass a Meta theoretical approach. This is to say that several theories are necessary while dealing with mental patients. The application of this theory helped in taking care of the patients. First, there was demonstration of the nursing knowledge, the grand theory, where there was stating the empirical terms and hypotheses to demonstrate understanding of the theory of nursing. To demonstrate a clear understanding of the situation, I applied the Barker’s tidal model, which is philosophical in nature. With this model, I had to understand the fact that I knew little about the experiences of my patient. I took my patient as a mystery to be learnt and explored in developing a nurse-patient relationship and identify the needs. This characteristic of curiosity helps to understand more about the patient (Barker & Barker, 2005, p. 108). Secondly, the key to understanding my patient was taking them in with their resourcefulness in acknowledging the reality of my patient’s problems as the resources towards proper therapy. Other resources were within their social and interpersonal network, which I had to explore to help in proper therapy. Another important aspect that I had to consider was to understand the personal wishes of the patient. This laid emphasis on the importance of collaboration with the patient. This helped in identification of the needs of the patient. Respect to the needs also helped to ease therapy towards quick recovery. Mental health is more psychological and therapy has to be more collaborative through identification of what the patient deems important. However, this did not mean ignoring professional knowledge about the patient’s condition, but the wishes of the patient remained at the heart throughout the therapy session. Then there was viewing the patient’s condition as an opportunity, a natural signal indicating the need for services, my services. It was an opportunity for change and a chance for the patient to take a new opportunity in life. In mental health care, there are goals that professional nurses set to achieve. They are to be the end point of the nursing care process. I had to consider the fact that there are small steps which I needed to take in order to move away from the circumstances that brought my patient to the care setting. Finally, Barker’s model in practice helped m e to understand the fact that I had to identify the simplest possible action that helped to bring about the help necessary for the patient to get well from their condition. Basing On Evidence Because I had to administer psychotherapy basing on evidence, I had to employ several techniques that had to base on empirical relationship building, communication, dialogue and behavior change with a designation to improve mental